As you may have read elseware, Vision Racing has been forced to suspend their racing operations due to lack of sponsorship for the fast-approaching 2010 season. While it's sad when any team fails to make the grid, I'm particularly sad to see Vision stumble. When I went to the IndyCar race at Watkins Glen last year (it's become something of a birthday tradition), I went to a Tweet-Up put together by Vision's crack PR team. I got to go into the new media center, and got to relax in air-conditioned comfort with a veritable who's-who of IndyCar bloggers and fans. I even got to meet Ed Carpenter and Tony Kanaan. I got a nice William Rast hat, and got to meet a lot of really cool people. The whole thing just reinforced that Vision Racing gets new media in a way that few (if any) other race teams do. They really work hard to connect with their fans through Facebook and Twitter, and seem to have forged a really nice direct relationship with their fans.
Imagine my joy, then, when I saw this in my Facebook feed. That's right, IndyCar fans! You can help Vision make it to the grid! You just have to send along a note, and e-mail, a fax, a letter, telling potential sponsors why they should sponsor Vision Racing. I sent my e-mail already. I promise you, Vision appreciates every last letter and word of encouragement.
I really do believe that Vision Racing is conducting an important experiment in motor sports marketing. By establishing a truly direct connection with their fans, they can offer sponsors an avenue to promote their brands and products that other teams cannot. It's an important experiment, and one that deserves a full chance to succeed. So if you care about IndyCar racing, send Vision a quick note of encouragement, and let potential sponsors know that Vision is a horse worth backing!